I am the Creative lead and Trends lead for the Philips Citiscape collection since its debut in 2012.
I oversee the work of product designers, trends analysts, color specialists and product graphics designers.
I use Trends analysis methodology to inspire the Design teams on the Design direction settings as well as to influence the Marketing teams on the choices to make regarding product launching activations and portfolio management.
The CitiScape Collection takes inspiration from today’s most vibrant cities and their music loving urbanites who add color and cadence to everyday life. It is this collective magnetism and spirit that’s reflected in every detail of the Collection.
Check the Citiscape 2012 video in NYC here