We started the Social Media journey in 2011 with the Philips Sound Facebook page following the “Obsessed with Sound” campaign. But it is really when I initiated the engagement on Instagram early 2013 that I truly understood the power of Social Media for the brand and for the products we are putting on the market.
I started the PHILIPSHP account ( now SNDTRK) to engage with consumers, get direct insights on what worked, what didn’t, what were the most populars of our headphones per model, colors, region, age and gender.
This has help me influence better the business and the creative teams within Philips design.
Follow SNDTRK here
Browsing the web to see how real users and bloggers showcase their Philips headphones