A breakthrough bottle for a mineral water
We capitalized on the main icon of the Evian identity, the French Alps, by making the bottle an ice-like sculpture of a mountain.
Launched to celebrate the millennium in 2000, the special edition drop-shaped bottle created by Evian was intended to be a symbol of the category, and specific to the event, not to Evian. Due to the bottle’s popularity and sales, Evian decided to continue to produce the bottle over the next four years and only change the graphics. But sales started to drop off after two years, and other water brands like Perrier and Badoit began to create their own event bottles.
Evian decided to create a new breakthrough event bottle to maintain its status as a trendsetter and the leading plain mineral water brand. When Evian asked Landor to develop the bottle, the challenge was double: the design needed to be beautiful enough to become a collector bottle, while also conveying Evian’s values and attributes—the Alps and the pure, mineral rich Evian water that has been flowing from there for over 8,000 years. The challenge was also technical, since a new bottle would require the creation of a special production line.
Landor capitalized on the main icon of the Evian identity, the French Alps, by making the new bottle a monolithic ice-like sculpture of a mountain. To focus attention on the beauty of the bottle and the reflections of the sculpted glass, Landor applied minimal graphics. The transparency and simplicity of the Origine bottle enhances the purity of the water it contains. A red cap adds a festive touch, typical of Evian’s youthful spirit. Since its debut in November 2004, Evian Origine has been distributed in over 100 countries and has won numerous awards.
Check Landor website for more