The most important part in launching a new product isn’t only to design a great product that has refined and detailed finishes or an impactful packaging with great stopping power and attractive outlook. Not even to come up with a brilliant story telling that sparks imagination.
No, the most important part is to make sure that all that is seen and known by relevant people.
In this age of sharing if you get the social influencers on board you might get a chance to find your product in the hands of your target consumers. As we say in the jargon, that the products “fly off the shelf”.

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