I have been involved in the creation and development of the M1XDJ in collaboration with #1 DJ Armin Van Buuren.
My involvement started from day one with Trends Analysis to understand the category, the market and the target audience.
Further in the progress I have worked with the various Design teams at Woox Innovations (Product, UX and Communication) to define the details of the first Compact Clubbing accessory.
Finally I have conducted creative brainstormings to come up with various Activations ideas for the countries to introduce the product to the market.
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