Why: We live in times of turbulent change, we need to anticipate these changes in order to remain relevant to people and markets.

What I do: I design Brand Experiences through user centric methodology, People & Trends Analysis, Design Strategy, Design and CMF.

Who am I: I am a multidisciplinary creative and hold a Master in Industrial Design from ENSAD Paris.

I currently work at Gibson Innovations (Formerly Woox Innovations) since Gibson Brands has acquired the company. Gibson Innovations is also a brand licensee of Royal Philips.

I have previously been working with Philips Design for 7 years as a senior Trends Analyst and 6 years as a Senior Design Director at Landor.

I am based in Hong Kong and operate in the region and globally.

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