Why: We live in times of turbulent change, we need to anticipate these changes in order to remain relevant to people and markets.
What I do: I design Brand Experiences through user centric methodology, People & Trends Analysis, Design Strategy, Design and CMF.
Who am I: I am a multidisciplinary creative and hold a Master in Industrial Design from ENSAD Paris.
I currently work at Gibson Innovations (Formerly Woox Innovations) since Gibson Brands has acquired the company. Gibson Innovations is also a brand licensee of Royal Philips.
I have previously been working with Philips Design for 7 years as a senior Trends Analyst and 6 years as a Senior Design Director at Landor.
I am based in Hong Kong and operate in the region and globally.