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ADIDAS FUTURECRAFT 4D

“To create FUTURECRAFT 4D, Adidas’s experience in sport and design was combined with Carbon’s pioneering digital Light Synthesis Technology.

A ground-breaking process that crafts a delicate balance between light and oxygen.

This technology will reshape the footwear manufacturing universe”Screen Shot 2017-04-11 at 2.18.53 PM.pngScreen Shot 2017-04-11 at 2.20.21 PM.png

Adidas FUTURECRAFT 4D video here

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Kanye West Yezzy 4th presentation

Kanye West’s Yeezy 4 presentation on Wednesday for his collaboration with Adidas was much like its designer: controversial, polarizing and widely discussed. Needless to say, he kicked off New York Fashion Week with a bang.

via 10 Things You Should Know About Kanye West’s Crazy Yeezy 4 Presentation — TIME

 

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HYPER-REALITY Video here

Hyper Reality

Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.

by Keiichi Matsuda | km.cx
more at hyper-reality.co

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INVISIBILITY V PRESENCE

2016_japans-newest-train-design-will-be-practically-invisible

Japan’s speedy bullet trains already move so fast that you almost can’t see them coming. The new train being designed for the Seibu Railway Co. by Japanese architect Kazuyo Sejima of Sanaa will be hard to see, even standing still. It’s a chameleon-like train that has been designed to blend into the countryside that it is streaking through. Read more on FastCo Design

It would be interesting to place that approach on the objects we use everyday, and for some we wear. This idea of invisibility rather than presence (for brand’s sake).

We (users/people) are not here to advertise a brand, we merely like to show-off sometimes that we purchased/own a particular piece of design. Call it pride of ownership.

But what if instead would we try to make all these devices/object disappear on us?

Would we feel more liberated, less judged for what we own and giving ourselves maybe more respect?

This is to me an interesting topic brands and designers of all kinds should tackle.

Published here on Thursday, April 7th, 2016

 

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TO IMAGINE THE FUTURE, SOMETIMES YOU HAVE TO LOOK BACK AND MARK A PAUSE.

paleofuture.gizmodo.com

CES_1990

Konami Laserscope headset 1990

CES_1994_MOTOROLA

Motorola 1994

CES_1996_DVD-PHILIPS

Philips DVD 1996

CES_2000_PLANTRONICS

Plantronics 2000

CES_2001_SAMSUNG-WATCHPHONE

Samsung Phonewatch 2001

CES_2004_PHILIPS-DIGITALCAM

Philips Wearable Digital Camera 2004

CES_AB.O.B_1983

AB.O.B 1983

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DECEMBER 24TH 2015.

SANTA’S REAL WORKSHOP: THE TOWN IN CHINA THAT MAKES THE WORLD’S CHRISTMAS DECORATIONS

Inside the ‘Christmas village’ of Yiwu, there’s no snow and no elves, just 600 factories that produce 60% of all the decorations in the world

19 year old WeiThere’s red on the ceiling and red on the floor, red dripping from the window sills and red globules splattered across the walls. It looks like the artist Anish Kapoor has been let loose with his wax cannon again. But this, in fact, is what the making of Christmas looks like; this is the very heart of the real Santa’s workshop – thousands of miles from the North Pole, in the Chinese city of Yiwu.

WeiChristened “China’s Christmas village”, Yiwu is home to 600 factories that collectively churn out over 60% of all the world’s Christmas decorations and accessories, from glowing fibre-optic trees to felt Santa hats. The “elves” that staff these factories are mainly migrant labourers, working 12 hours a day for a maximum of £200 to £300 a month – and it turns out they’re not entirely sure what Christmas is.

Maybe it’s like
Chinese New Year for foreigners
,”

says 19-year-old Wei, a worker who came to Yiwu from rural Guizhou province this year, speaking to Chinese news agency Sina. Together with his father, he works long days in the red-splattered lair, taking polystyrene snowflakes, dipping them in a bath of glue, then putting them in a powder-coating machine until they turn red – and making 5,000 of the things every day.

Wei

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NOVEMBER 26TH 2015.

“THE 2015 HOVERBOARD IS A 55-YEAR-OLD WHITE DUDE WITH A PAUNCH WHO TURNED HIS HAT BACKWARDS TO SNEAK INTO A MILEY CYRUS CONCERT”

CHIC_hoverboard

Nothing about these marketer-celebrity efforts changes the simple fact that the hoverboard doesn’t look cool. It’s a Segway without the handlebar. It’s a 55-year-old white dude with a paunch who turned his hat backwards to sneak into a Miley Cyrus concert. Consider thatnobody looks cool riding a hoverboard. JR Smith doesn’t look cool riding a hoverboard, and he’s an NBA superstar who is statistically proven to play better after a Lil’ Wayne release. You can’t make cool like that up, and yet, he looks like a complete doofus riding to a game on one. Wiz Khalifa doesn’t look cool riding a hoverboard, either, and he’s one of the hottest acts in hip hop who literally got arrested for riding a hoverboard. Getting arrested for anything is pretty much a one-way ticket to cool town, but thanks to the doofussy old hoverboard, Khalifa booked a round trip.

www.fastco

OCTOBER 21ST 2015.

ITS BACK TO THE FUTURE AND ALL THE BRANDS ARE TRYING TO KEEP UP WITH THE VIBE

fortune.com/videomcfly2Nike-Mag-shoes-5hoverboard

Nike Mag proceeds going to Mickael J Fox Foundation for a future without Parkinson’s disease

Well done Nike!pepsi-perfect-hed-2015pepsi-in-2015pepsi-perfect-back-to-the-future

Find more about Pepsi Perfect here

Delorean_trashFuelToyota_Mirai

More about Toyota Mirai here

The future is not completely here as we seems to struggle to get the hoverboard by Mattel to work as planned.

However we have the Lexus slide {amongst others} that gets quite close to it.lexus-hoverboard-slide-hoverparklexus-hoverboardFind more about Lexus Slide here

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